Client
Linden Digital Marketing
Services
- Industry Research
- Brand Strategy
- Visual Identity
- Website Design
- Brand Support
I had the unique opportunity to launch the branding of Linden Digital Marketing, a thriving 10-person agency headquartered in Rochester, NY. Linden is operated under the visionary leadership of business and marketing entrepreneur, Lindsay Connelly. This dynamic agency caters to diverse industries in Central New York, ranging from restaurants to manufacturers. Our collaboration aimed to provide them with a refreshed and cohesive brand presence in this competitive digital marketing landscape.
Brand Strategy
1. | Create a modern brand identity that reflects Linden Digital Marketing’s values.
2. | Craft captivating hand-drawn illustrations for each package level.
3. | Design a user-friendly website to showcase Linden’s expertise.
4. | Establish clear guidelines for consistent branding.
Logo, Typography, and Color Guidelines
One of the core elements of this project was the creation of a brand new logo that would effectively encapsulate the spirit of Linden Digital Marketing. The logo design journey resulted in a visual representation that embodies the agency’s professionalism, creativity, and adaptability.
Additionally, I established typography and color guidelines that would not only resonate with the client’s values but also ensure brand consistency across all their marketing collateral.
Hand-Drawn Illustrations: Bringing the Linden Tree to Life
A unique and captivating aspect of this project was the development of hand-drawn illustrations that symbolized the various packaging levels offered by Linden Digital Marketing. In a labor of love, I drew these illustrations using Procreate and my Apple Pencil. Each illustration intricately depicted parts of the Linden tree, including its branches and roots. These illustrations served as a testament to the agency’s organic growth and deep-rooted commitment to their clients’ success.
Website Launch: Showcasing Linden’s Expertise
Another crucial facet of this project was the strategic launch of Linden Digital Marketing’s initial website. This website served as the digital gateway through which the agency would present their comprehensive marketing packages to potential clients. I collaborated closely with the team to design a visually stunning and user-friendly website that not only showcased their services but also highlighted their expertise in the digital marketing field.
In conclusion, my work with Linden Digital Marketing allowed me to use my design skills to transform their brand identity. We created a new logo, captivating illustrations, and launched an engaging website. I enjoyed collaborating with Lindsay and the team, and I look forward to their continued success in the dynamic digital marketing landscape. This project stands as a testament to the power of design in driving business growth and creating a lasting impression in the hearts of clients and their audiences.
