Dirty Face is a line of beauty products named after the Shel Silverstein poem of the same name. When conceptualizing an identity for this brand, I wanted to incorporate different elements from the poem. The vintage-styled imagery is taken directly from each line, mirroring the whimsical, playful tone of Silverstein’s work. Dirty Face is a brand for environmentally conscious consumers, using only all natural ingredients, and designed for those who care about what goes in and on their body.
+ Brand Strategy
+ Logo & Identity Development