Dirty Face
Dirty Face is a line of beauty products named after the Shel Silverstein poem of the same name. When conceptualizing an identity for this brand, I wanted to incorporate different elements from the poem. The vintage-styled imagery is taken directly from each line, mirroring the whimsical, playful tone of Silverstein’s work. Dirty Face is a brand for environmentally conscious consumers, using only all natural ingredients, and designed for those who care about what goes in and on their body.
Project
Specifications
+ Brand Strategy
+ Logo & Identity Development
+ Packaging
Goals for
Dirty Face
1 | Capture the whimsical feeling of the poem and incorporate it into the brand identity
2 | Create eye catching packaging that will attract consumers in the beauty aisle
3 | Balance the playful voice of the brand with modern, industrial touches
Proposed Logos
