Project Description

EarthPlanter

EarthPlanter is a top-selling, commercial self-watering planter that provides huge benefit to businesses. Commercial properties from University of New Hampshire to Downtown Bethesda, MD all use EarthPlanters. The owner approached me for a fresh and clean revamp of the company’s identity. To start, I presented a variety of moodboards that reflected the sophistication and professionalism that encompasses the EarthPlanter brand. The website redesign aimed to organize information and educate potential customers in a user-friendly environment.

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Project
Specifications

+  Brand Strategy 

+  Logo & Identity Development

+  Web Design

+  Social Media

Goals for
EarthPlanter Rebrand

1  |   Update old branding to a simplified and clean identity

2  |   Help users understand how EarthPlanter can benefit them.
Make obtaining a custom quote a seamless and easy.

3   |   Showcase the quality of product through customer galleries

Proposed New Logos

Logo
Refresh

Web Design

This project started by moving all existing content to WordPress and mapping out an organized user-flow. Engaging imagery and defined paths for various potential clients was a huge priority. Visuals that evoked stability, family and success were chosen to support the underlying themes of working with Karpus.

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