EarthPlanter is a top-selling, commercial self-watering planter that provides huge benefit to businesses. Commercial properties from University of New Hampshire to Downtown Bethesda, MD all use EarthPlanters. The owner approached me for a fresh and clean revamp of the company’s identity. To start, I presented a variety of moodboards that reflected the sophistication and professionalism that encompasses the EarthPlanter brand. The website redesign aimed to organize information and educate potential customers in a user-friendly environment.