Project Description

American Red Cross Haiti Relief

Created while studying abroad in Florence, Italy in 2010, this poster was used by Lorenzo de’ Medici Art Institute in an effort to raise donations for the victims of the 2010 Haiti earthquake. The design had to be readable in English as well as Italian. I chose to incorporate typography to illustrate the need for help. The Italian word for “help me” makes up the human silhouette and “Amore” is falling from the word “Love”.

 

Goals for
Haiti Relief Poster

1  |   Communicate the information to both English and Italian Speakers

2  |   Challenge the audience by encouraging them think about the underlying message

3   |   Highlight donation information making it easy to contribute

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