1 | Refine and refresh old logo to create a clean and modern identity
2 | Create a successful user experience that answers questions clearly for potential clients
3 | Develop onboarding marketing materials for new clients
This project started by moving all existing content to WordPress and mapping out an organized user-flow. Engaging imagery and defined paths for various potential clients was a huge priority. Visuals that evoked stability, family and success were chosen to support the underlying themes of working with Karpus.