CLIENT | True Fit
DUTIES | UX Design | Software Design | Marketing | Illustration
PROJECT | True Fit is a technology company that partners with apparel and footwear retailers by providing personalized fit ratings and recommendations to shoppers. Having worked as an in-house designer for nearly five years, I’ve gained expert knowledge of the SaaS industry as well as the e-commerce and fashion fields. My journey at True Fit began with sales presentations and software skinning. I now work closely with the marketing department developing web banner ads, infographics and email campaigns. I also provide creative support for tradeshows and events, including step and repeats, invitations and booth design. A recent project of mine focused on illustrations for over 1,000 shoes to be integrated into our recommendations. This improved has allowed us to onboard new footwear clients such as Ugg, Cole Haan and DSW.
Fictional retailer website designed to showcase ideal use case scenario for True Fit software.
Web Ads, Email Banners, Software Skinning, Sample Footwear Illustrations
26 page informational booklet designed to highlight the benefits of consumer personalization
Email Design, HTML coding, Marketing Support