CLIENT  |  I Made It Myself

PROJECT  |  I Made It Myself, also known as imim, is a company I created for my final senior project in college. Imim started as a concept for a gift and party store where patrons could purchase items that look homemade. This project required a full report on the targeted demographic. Soccer moms who forgot to bring cupcakes to the game and husbands who needed to get their wives a last minute birthday present are all candidates for imim. The products were designed to be unique and easy to make, while the packaging was discretionary and removable. In addition to market research, a full brand identity was created for imim, including menus, storefront facades, employee uniforms and other collateral.