CLIENT | Karpus Investment Management
ROLE | UX & Web Design | Marketing Packaging
PROJECT | I was introduced to Karpus when they expressed a need for a drastically improved web experience and redesign. For this project, I partnered with my close friend, colleague and Digital Marketing Analyst, Lindsay Reardon. Our work began with a custom style sheet that included a clean and professional refresh of their current identity. We focused thoroughly on all potential investors and presented data the Karpus audience would engage with. We established a trustworthy and reputable user experience designed to attract future investors. Thanks to these improvements, Karpus has gained 3x more web traffic in less than 6 months.