East Coast Cannabis –– Grand Opening Campaign · 2025

Adventureland: The Eliot Grand Opening

A weekend-long launch campaign that turned a store expansion into ECC's biggest sales event of the year.

ROLE
Campaign Concept, Visual Identity, Creative Direction, Event Planning Support

CLIENT
East Coast Cannabis

YEAR
2025

CHANNELS
In-store Signage · Posters · Digital Screens · Email · Web · Social

FORMAT
Three-phase rollout: pre-launch, launch weekend, post-launch

6x

Email-driven revenue
during the campaign

45%

Lift in product sales through
featured promotions

2X

Loyalty signups within
one month

20x

Instagram reach growth, with record launch-day engagement

CHAPTER 01 ––– The Concept

Welcome to Adventureland

To mark the expansion of ECC's flagship store in Eliot, the campaign needed more than a standard grand opening. I developed the Adventureland concept, a carnival-themed event where customers could move through vendor and brand partner booths via carnival games. The look carried across all collateral: carnival ticket cards, in-store signage, and digital assets.

WELCOME TO

CHAPTER 02 ––– Three-Phase Rollout

Pre-launch, launch weekend, post-launch

The campaign ran in three phases: pre-launch teaser content, a fully activated launch weekend, and post-launch promotion to bring people back. I designed the full creative suite, including in-store signage, posters, digital screens, emails, and printed collateral, and led the event concept including the carnival game setup and vendor booth layout.

CHAPTER 03 ––– The Weekend

A branded experience

Launch weekend brought Adventureland to life in-store: carnival games, vendor activations, giveaways, and a ribbon cutting, with everything designed around the playful theme.

CHAPTER 04 ––– Outcomes

The results

The weekend became ECC's strongest sales event to date. The campaign drove 6x email revenue, a 45% lift in product sales through featured promotions, doubled loyalty signups within a month, and 20x Instagram reach with record engagement on launch day. The Adventureland framework has since become a repeatable model for future store activations.

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