Birthday Campaign

East Coast Cannabis – Lifecycle Email Campaign
2024 

What it was
East Coast Cannabis had a birthday coupon program in place, but it wasn’t being actively promoted. I helped launch a simple automated email reminder to loyalty members during their birthday month — a small touchpoint that quickly became one of our most effective retention campaigns.

Creative Strategy
– Designed a birthday email for loyalty members to highlight their discount and encourage a return visit
– Launched through Alpine IQ with automated timing and targeting
– Integrated brand voice and product visuals to keep it fun and conversion-focused

Results
–>  67% open rate and 16% conversion rate
–>  Drove over $23K in revenue from a single automated email in less than 3 months
–>  Became the year’s top-performing lifecycle campaign

BRITTELL

©2025 Julie Brittell Design

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