Retail Partner Targeting

True Fit  ––  Vertical Strategy & Campaign Execution
2022 – 2023 

What it was
To boost lead generation, I helped design a case study-driven landing page and campaign strategy targeted by retail vertical. We ran LinkedIn ads tailored to specific industries, all directing to a landing page with curated success stories. The goal was to make outreach more thoughtful, relevant, and effective.

Creative Strategy
+ Created a centralized page that surfaced customer stories, quotes, and case study links
+ Designed to bring new leads to content they were likely to engage with, based on Hotjar insights
+ Paired branded visuals with retail partner quotes to build familiarity and credibility
+ Capitalized on the popularity of customer stories during a time of limited new lead-gen resources
+ Supported the effort with LinkedIn ads targeted by retail vertical

Results
–>  Brought new leads into the funnel in key growth retail  categories
–>  Improved engagement by aligning creative to each prospect’s industry
–>  Provided the sales team with a clear, effective tool for lead generation