I was brought in to help finalize the Arnie’s packaging and unify the direction. The team had several concepts, but they wanted something minimal that still felt unmistakably tied to Arnold Palmer.
I refined the layout, improved hierarchy, and integrated Palmer’s photo and signature in a way that felt clear but not overpowering. Subtle vintage texture and dark gold foil accents added a bit of nostalgia while keeping the line modern and premium.
For retail, I extended this direction into signage and supporting materials that highlight the full Arnie’s lineup. The cream, after-sun, and mineral sunscreen, all CBD-based, will be available in PGA pro shops nationwide in 2026.
