True Fit Brand Development
Branding / Visual Identity / Brand Systems / Marketing Strategy
CLIENT
True Fit
Branding
Art Direction
Brand Identity
Tone of Voice
Illustration
Digital
Content Strategy
Web Design & Landing Pages
Digital Strategy
Collateral Design
Marketing Emails
Fundraising
Series A
Venture Round
Series B
Series C
Venture Round
Activation
Marketing Strategy
360 Campaigns
Interiors
Event Design
Advertising
Project Info:
Over more than a decade at True Fit, the brand identity evolved to meet the needs of two worlds: the retail technology partners behind the platform and the consumers interacting with it through major global brands. The goal was to create a system that felt modern, flexible, and human across both B2B and B2C touchpoints.
The identity uses a simple "T" logo as an anchor for the brand, supported by photography that captures movement and confidence to add energy to a software-driven platform. Throughout more than a decade at True Fit, work spanned product design, marketing, and art direction — shaping a brand that stayed rooted in human connection while evolving alongside the retail technology landscape.
Visual consistency helped build trust across diverse channels — from investor decks and trade shows to consumer-facing landing pages — all anchored in True Fit’s core philosophy of making shopping more intuitive and personalized.
