Grand Opening Campaign

East Coast Cannabis – Brand & Event Marketing
2025 

What it was
To celebrate the expansion of ECC’s flagship store in Eliot, I helped lead a fully branded launch campaign designed to drive foot traffic, boost sales, and create a cohesive in-store and online experience. We introduced the Adventureland theme to bring energy and personality to the weekend-long event, supported by a coordinated rollout across print, digital, and retail.

Creative Strategy
––  Developed the visual concept and campaign identity
––  Designed in-store signage, posters, digital screens, emails, and printed collateral
––  Contributed to event planning, including games and vendor activations
––  Supported a three-phase campaign rollout: pre-launch hype, launch weekend activation, and post-launch momentum

Results
–> 6x increase in email-driven revenue during the campaign
–> 45% lift in product sales through featured promotions
–> Loyalty signups doubled within one month
–> Instagram reach grew 20x, with record launch-day engagement