True Fit ✴ PRODUCT DESIGN

Bra Finder

Most women are wearing the wrong bra size. We made it easier to find the right one.

CLIENT
True Fit

TYPE
Visual Systems

USED IN
Marketing, Product UI, Events

Bra sizing is notoriously unreliable and most women have worn the wrong size without realizing it. True Fit's Bra Finder asked shoppers how their current bra fits across cup, band, and strap, then used those answers to recommend a size that would actually work. I designed the illustration system for the quiz, drawing each fit scenario clearly enough to read at small UI scale and specifically enough that any woman would recognize it from her own experience. The feature ran across retail partners, turning a frustrating guessing game into a guided recommendation.

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