Mesh Scan

True Fit doesn't just know your size. It knows the garment – the exact spec measurements, the fabric, the construction. The mesh scan made that visible. A grid appears over a specific piece of clothing or a shoe, communicating that the technology has read every detail before making a recommendation. I built the effect into a full visual system: hover states on product category buttons, marketing assets across every apparel and footwear category, large-format trade show materials at NRF and Shoptalk, and campaign imagery used across the brand. In 2014 that kind of technology was called machine learning and big data. Now it's called AI. We gave it a visual language first.

Hover to see the scan effect.