Gen Z Favorite Brands

True Fit  ––  Campaign Strategy & Creative
2023 

What it was
In early 2023, the team was looking for ways to create high-impact, evergreen content without investing in new research. I suggested revisiting True Fit’s annual “Favorite Fitting Brands” report and pulling a focused story from the 18–25 age group. Gen Z was already a major topic in retail, and reframing the data through that lens gave us a timely campaign that peaked interest with fashion and streetwear brands. 

Creative Strategy
––   Proposed the Gen Z segmentation and campaign story direction
––   Designed the full report, LinkedIn ads, emails, and social assets
––   Created a dedicated landing page and supporting blog content
––   Partnered with Data Science to shape a compelling narrative
––   Used bold, youth-driven visuals to match tone and trend 

Results
–> 6.5% click-through rate on LinkedIn Ads
–> One of True Fit’s highest-performing campaigns that year
–> Helped attract new leads from Gen Z brands