Performance
Ad Campaigns

True Fit – Paid Social & Messaging Strategy
2023 

What it was
To support ongoing paid campaigns, I created visual systems for ad sets that ran weekly across LinkedIn and other digital channels. Each campaign included a set of five ads focused on a specific value prop — such as reducing returns, increasing loyalty, or improving PDP performance.

Each set was designed to feel cohesive while offering enough variation to test different headlines, CTAs, and value props. This format allowed us to consistently rotate in new creative and quickly respond to performance data without starting from scratch.

Creative Strategy
+  Built weekly ad sets in groups of five, each aligned to a specific retail challenge
+  Used consistent templates, typography, and brand colors for easy recognition
+  Designed visual variations to test messaging across audiences and objectives
+  Partnered with marketing leads to map ads to funnel stages and campaign themes
+  Delivered assets for LinkedIn and programmatic channels

Results
–>  Sustained brand visibility and lead generation across the year
–>  Helped identify which messages and visuals resonated most with target audiences
–>  Created a flexible layout system to use across campaigns

BRITTELL

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