The Gallery
ROLE
Brand Refresh, Logo Refinement, Website Redesign, UX Strategy
CLIENT
The Gallery
PHOTOGRAPHY
Kateryna Branding Photography
Branding / Web Design / Beauty & Wellness / Service Marketing
Execution
Keeping the original brand aesthetic intact, the logo was refined to reflect the business’s evolution while remaining recognizable to longtime clients. New lockups and a cleaner logomark were developed to support signage, print, and digital use. The website was fully refreshed with updated photography, reorganized service pages, and an embedded booking system to streamline the customer experience. The new design brought clarity, warmth, and a more luxurious tone — matching the look and feel of the renovated salon.
In addition to branding and web updates, deliverables included vector artwork for signage, service list design, and general brand polishing to help The Gallery feel cohesive across all touchpoints.
This project was especially meaningful as a longtime client of The Gallery’s founder, Kayleigh. Being able to collaborate on her brand and help share the story of its growth was a full-circle creative moment. It also offered a chance to work within the beauty and wellness space — learning more about salon-specific booking tools, customer journeys, and how to tailor design for a broad and loyal client base.
Impact
The launch was successful, and The Gallery now has a more thoughtful and intuitive website experience. Pages are organized by service type, making it easier for clients to browse offerings and book appointments based on their needs — from hair to esthetics to medical spa treatments.
