ECC 2024 Apparel Line

“Maine’s Natural High”

CLIENT

Creative Direction, Apparel Design, Brand Messaging Development

CLIENT

East Coast Cannabis

PHOTOGRAPHY

DLP Social

Apparel Design / Branding / Retail Experience / Lifestyle Marketing

Project Info:
This seasonal apparel line took inspiration from vintage travel posters and retro beer shirts, centered around the theme “Maine’s Natural High.” Two original designs were created: a mountain scene and a coastal lighthouse—each subtly incorporating the ECC logomark as a rising sun.
 
The collection was produced across sweatshirts, tees, zip-ups, and long sleeves. Designed to feel nostalgic and tied to place, the apparel offered a wearable brand experience without leaning on overt cannabis cues.
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BRITTELL

©2025 Julie Brittell Design

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