Events and Activations
ROLE
Art Direction for Booth Graphics, Visual Design, Marketing Collateral
CLIENT
True Fit
TRADESHOWS
NRF, Shoptalk, eTail, Drapers Digital
EXHIBIT DESIGN
unrivaled
Brand Campaigns / Experiential Design / Retail Technology / Trade Show Marketing
Project Info:
True Fit’s events needed to create high-impact brand experiences that resonated with both retail partners and the broader industry. The goal was to translate a complex retail technology platform into environments that felt human, creative, and dynamic.
Event work included branded booth experiences for industry-leading shows like NRF and Shoptalk, along with partner activations and internal summits. Projects ranged from full booth design and large-scale signage to campaign visuals and branded sales materials. Every touchpoint was crafted to stay true to the core brand identity while creating energy and momentum around product education, retail partnerships, and platform growth.
These activations helped strengthen brand awareness in a competitive space, supporting business development conversations and deepening relationships with some of the world’s largest retailers.
