ECC Packaging
ROLE
Packaging Refresh Strategy, Brand System Extension, Compliance Coordination
CLIENT
East Coast Cannabis
Packaging Design / Brand Systems / Retail Strategy / Cannabis CPG
Project Overview:
As part of a broader brand refresh, East Coast Cannabis packaging was updated across multiple product categories—including flower, vapes, and concentrates. The goal was to bring more personality and clarity to the shelf while staying compliant with Maine’s cannabis packaging regulations.
Each SKU was updated with a consistent visual system—tying in ECC’s typography, bold color, and Maine topographic patterns to root the packaging in place. Flower jars featured screenprinted versions of the topographic map, adding texture and permanence to the design. The result: packaging that feels more cohesive, more shoppable, and less clinical.
