Post-COVID
Retail Priorities

True Fit – Post-COVID Campaign Strategy & Content Curation
2022 – 2023 

What it was
In the wake of COVID, retailers were reevaluating priorities and looking for solutions to urgent, evolving challenges. I proposed a campaign centered on three of the most common concerns we were hearing from partners: frequent returns, fit inconsistency, and inventory disorganization. Instead of creating new content, we curated existing blog posts, case studies, and data into focused landing pages for each topic, supported by targeted LinkedIn ads.

Creative Strategy
+ Identified top three post-COVID retail challenges: Returns,
Fit Consistency, and Inventory
+ Proposed and structured a campaign around landing pages organized
by each challenge
+ Curated existing content (case studies, blog posts, thought leadership) to support each topic
+  Concepted and designed LinkedIn ads to visually reinforce each
retail challenge
+ Worked cross-functionally to ensure the pages supported lead generation and sales conversations

Results
–>  Provided a quick, effective way to re-engage leads during
a resource-constrained time
–>  Repackaged existing content into high-performing,
problem-focused entry points
–>  Supported sales conversations by aligning directly with
partner concerns