Backyard Garlic 

Backyard Garlic, a farm-to-table garlic grower on the New Hampshire seacoast, needed a distinctive brand identity that reflected the care and craft behind their cultivation and drying process. Working in collaboration with Brown & Company Design, the project focused on creating a logo that felt natural, approachable, and rooted in the farm’s story.

 

Hand lettering and custom illustration played a central role in developing the brand’s visual voice. After rounds of sketching, exploration, and digital refinement, the final logo combined a hand-drawn garlic bulb with a rustic, organic typeface — supported by earthy green tones and natural linework. The new identity helped Backyard Garlic stand out at market stalls, on packaging, and across promotional materials, capturing the authenticity and pride of their farm-fresh products.