Gen Z Favorite Brands Report

ROLE

Editorial Design, Data Visualization, Campaign Asset Development, Brand Positioning

CLIENT

True Fit

Editorial Design / Branding / Content Strategy

Project Info:
To reach younger shoppers and support partner marketing efforts, True Fit launched a Gen Z-focused fashion insights report. The design leaned into bold color, playful type, and modular layouts to stand out from traditional retail marketing.
 
This content was developed as a shareable asset for B2B and B2C campaigns, positioning True Fit as a thought leader while offering real value to partners targeting the next generation of consumers.
 
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