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ECC Product Photography

ROLE

Creative Direction, Styling Direction, Content Strategy for Marketing and Menus

CLIENT

East Coast Cannabis

PHOTOGRAPHY

DLP Social

Art Direction / Product Styling / Photography Direction / Retail Design
Project Overview:
With multiple product lines launching and evolving, ECC needed a unified visual system to bring consistency and personality to its photography. The challenge was creating a cohesive look that could flex across categories — from brightly colored gummies to rich cannabis concentrates — while also standing apart in a saturated, often dated and clinical cannabis market.
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Execution

A clear visual system was developed to unify ECC’s photography across product categories and platforms. The direction focused on fresh, bright compositions and intentional styling to bring consistency, personality, and visual clarity to the brand. Moodboards were created for each category, establishing color palettes, lighting cues, and prop suggestions.
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Gummies and edibles were styled with complementary fruits and textures to create depth and highlight the colors already present in the packaging.
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Photography was planned for multi-platform use — including digital campaigns, social content, website visuals, and retail menus.
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← Cloud Cream
→ InterMed