InterMed

ROLE

Branding Direction, Web Design, Visual Strategy, Campaign Support

CLIENT

InterMed

AGENCY

ATOM Group

Web Design / Branding / Digital Strategy / Healthcare

Project Overview:

InterMed, a network of healthcare providers in the Greater Portland area, was in the process of evolving its digital presence and brand expression. The goal was to refresh the visual identity — updating the color palette, photography style, and website design — while maintaining the equity of the existing logo and the trust it represented to long-time patients.

Execution:

Working in collaboration with ATOM Group, the focus was on developing a visual direction that could bring clarity and warmth to InterMed’s digital experience. After reviewing the brand’s existing assets and user research, three creative directions were presented — each with distinct approaches to color, tone, and photography. The final direction blended elements from two of the concepts, striking a balance between familiarity and a refreshed, modern feel.

A new image style was introduced to move away from overly polished stock imagery, using more authentic, lifestyle-oriented visuals that better aligned with InterMed’s audience. A refined color palette was built to complement the existing logo, maintaining brand recognition while modernizing the system.

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Design work included a full website build in Figma, featuring custom hero banners for specialty departments such as dermatology, cardiology, maternity, and pediatrics. Visuals for maternity and pediatrics were curated with candid, natural imagery. Supporting materials included direct mail postcards, in-office rack cards, and a custom set of animated icons designed to bring energy and personality to the user experience.

This project offered an opportunity to bring warmth and design consistency to a healthcare brand serving a diverse patient base. The goal wasn’t to reinvent the brand, but to help it evolve — connecting with a broader audience and moving forward with a more cohesive and compelling digital toolkit.

Impact:

The redesigned site successfully launched, accompanied by an expanded brand system and a more user-friendly experience across devices. The new design helped support InterMed’s rollout of patient-focused features like live chat and modern appointment booking, creating a smoother experience for patients ranging from millennials to seniors.

← ECC Product Photography

→ Voyager