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Tyson 2.0

ROLE

Creative Direction, Photoshoot Planning, Prop Styling, Content Strategy

CLIENT

Tyson 2.0 x East Coast Cannabis

PHOTOGRAPHY

DLP Social

Art Direction / Brand Partnerships / Campaigns / Cannabis
Project Overview:
As the exclusive Maine partner for Tyson 2.0, East Coast Cannabis organized a photoshoot to create branded content with Mike Tyson during his first visit to the state. The goal was to create evergreen visuals that could be used across campaigns throughout the year and capture authentic moments of the face of the brand.
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Execution:

The shoot was planned for a single day with a tight schedule. Along with product and lifestyle shots, creative direction included a hands-on "Stop and Smell the Flowers" campaign concept, timed to capture fresh cannabis flower delivered straight from ECC’s Grow, a logistical challenge that brought Tyson's energy to the final shots.

Pre-production covered moodboards, prop styling, and creative planning. The team captured a full range of content, from clean product portraits to candid moments that highlighted the Tyson 2.0 personality.
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Impact

The campaign imagery has been used across multiple branded promotions, digital assets, and retail displays, with continued design versatility. Mike’s visit itself generated significant local buzz, with over 150 fans lining up at an afternoon
meet and greet. 
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